How to re-share your blogs on other websites (to reach a wider audience)
Without getting ‘punished’ by google.
If you write lots of blog posts for your own website but also want to share them on other publishing sites you are probably worried about being ‘punished’ for publishing duplicate content.
Panic not. There is a simple solution to this and it involves one simple step depending on where the blog started.
Option 1: Sharing your own blogs to a publishing site
The original blog sits on your site, but you want to share it on another website that has a larger audience. It’s called syndicating content and is a very common way to get your content seen by more people.
If you are posting to Medium from your own wordpress blog using a plugin, then this is handled automatically. If you are posting to Huffington Post, then they usually take care of this too.
If however, you are posting to another blog then you should ensure the site owner takes care of this for you by requesting that they add a rel=”canonical” tag. This really just means the “official version”.
It belongs in the header section of the post and any website programmer will be able to add this very quickly.
Here’s an example of a site that I help to manage:
Was originally published here: http://www.prosperitykitchen.co.uk/declutter/how-decluttering-will-change-your-life/
The author was contacted and asked if she would be happy for us to share her post on this website. The topic is relevant and it offered her a chance to get fresh eyes on her post. She was happy for us to syndicate her post once I explained how we would do it.
We copied the article completely, and added this code into the header section of the post:
We also added this text and a link at the bottom of the post, because it seems polite to offer a link and credit to the author.
This article first appeared on Prosperity Kitchen.
Prosperity Kitchen is a decluttering, property and coaching consultancy in the UK run by Gemma McCrae. Gemma is a Chartered Surveyor (MRICS) and an Accredited Practitioner Life Coach with the IIC&M.
Option 2: Sharing content on your own blog
If in fact you are sharing content that was already published elsewhere to increase the amount of content on your own site then you need to ensure that this canonical tag is added. But it’s not technical, so don’t panic!
If you have a wordpress site then there is a really simple place to add the canonical URL to your posts. it’s in the Yoast SEO bit underneath the post.
Realistically adding this kind of content isn’t going to help your SEO, but if done correctly it won’t hurt it either and it might provide some really valuable content to your audience, who may not find it elsewhere.
I hope I don’t even need to mention that it’s very not cool to publish content without the author’s permission. And if you are the author and wrote it for another site, then you should also check they are happy for you to republish it too, especially if you were paid to produce it.
But if everyone is happy, then have at it without fear!