The Essential Marketing Checklist for Small Business Start-Ups - For Free!
If you are just starting out with your small business or need to step it up a gear then it’s quite possible that you don't yet have the budget to hire a marketing expert to help you. However, there are some essentials that you should be doing to ensure your success and the sooner you start, the sooner you start getting results.
You see many people wait until they have everything perfect to launch, but I am here to tell you that you are wasting your time and money if that is your plan. No business has the perfect launch strategy the first time around. No business builds the perfect brand right out of the starting blocks. No business is successful immediately. Accept that you are going to fail, so fail fast and fail forwards, but on a shoestring budget!
How do you do this? By cracking on yourself, immediately. By taking the reigns of your marketing strategy you are going to learn a lot about what works, what doesn’t work, where your strengths lie and what you need to outsource quickly because its too much of a time and energy suck. You’ll also understand some of the processes of marketing, which will make you a more informed client when you do outsource - this saves time and money. Not to mention avoiding the bullshit bingo 🙂
You would be amazed how much you can do with a tiny budget. I believe you should use every available free or low-cost resource until you are ready to hire some help or your time is more valuable elsewhere. You can and will improve as you go. The important thing is to start from where you are.
I’ve created a guide to help you. Bootstrap Marketing is The Essential Marketing Checklist for Small Business Start-Ups. Simply download the checklist and follow the roadmap and you’ll soon figure out what works for you.
The 9 Essential Marketing Steps
Here's an overview of the 9 key marketing steps contained in the checklist. These are all aspects that you can DIY to bootstrap your business on a shoestring budget...
#1 Purpose, Values & Mission
#4 Logo Design & Branding
#7 Email Marketing
#2 Start Selling
#5 Website Design & Build
#8 Content Marketing
#3 Goal Setting & Planning
#6 Social Media Marketing
#9 Press Relations
Ready to start DIY-ing your marketing? Sign up below to download the free checklist.