A Pinterest Optimisation Guide for Small Business Owners
A guest post by Eve Tokens – Pinterest Wizard
Some of you may have read a previous post I wrote for Michelle titled Pinterest for Beginners. In that post we chatted about what Pinterest is, and the way Pinterest helps searchers find your business.
In this post I’ll expand further on how you can use Pinterest to help grow your small business, using targeted keywords that your ideal customers are ACTUALLY searching for. Because Pinterest really is a tool that can help raise your business’s profile, and bring in new customers too – if you know how to use it!
Pinterest – The Visual Search Engine
In my previous post for Michelle, I mentioned Pinterest being a search engine. And we all know that a search engine needs to know what to show when a search is made.
The way that Pinterest finds information for it’s users is to rely on search terms we creators use to identify our content. These search terms are also known as keywords.
Keywords For Pinterest
By optimising your Pinterest account using keywords, you will be in a better position to only attract the people that you want attract to your business, on Pinterest.
I use several tools to find the perfect keywords for all my Pinterest accounts.
• Pinterest keyword finder
• Pinterest analytics
• Google Keyword Planner
Now, don’t be put off by this list! You do not need to use them all to get started. Each of these tools is super useful for finding out the keywords you need to use to grow your Pinterest account, but within Pinterest itself there is a fantastic free tool that will work to get you started.
Pinterest Keyword Checker
This ‘tool’ is hidden away within the Pinterest Ads area and was an amazing discovery for me. To use this tool, you do have to have a business account, so be sure to convert your personal Pinterest account into a business account if you haven’t already.
Create An Ad
To locate the keyword checker tool, we need to set up an ad. You won’t actually spend any money on this, we are just going through the process!
You need to go into Ads —> Create Ad, which you’ll find on the top left corner of the web page and then follow the steps for creating a traffic ad.
This is what you’ll see when you scroll down after clicking ‘Create Campaign and Continue’ at the bottom of the page.
Using The Keyword Checker
You can see that entering a search term into this search field gives you an idea of how many monthly searches other keyword terms get. This is great for helping you plan your Pinterest boards, descriptions and your actual website content too!
Here are a few examples of the Keyword checker in action!
For my Pinterest strategy business a great keyword to add to my Pinterest strategy is ‘How to use Pinterest’ which gets 5+ million searches per month.
For a sustainability business, ‘living sustainable’ would work well with 5+ million monthly searches.
For a London based business teaching in person craft courses such as upcycling, ‘upcycling DIY’ would be a great 5+ monthly search term to use strategically.
And for Michelle, a marketing consultant here at My Outsourced Marketing Team, using the keyword ‘content marketing strategy’ strategically on Pinterest will make her more visible in the 2-3M monthly searches for that term!
You can now see from these examples that this tool would be super useful for naming your Pinterest boards, and even creating new content for your Pinterest account. With so many searches on Pinterest each month, knowing what your audience is searching for will put you heads above your competitors, helping your Pinterest profile take off!
Want Guided Help For Your Pinterest Set Up?
If you’d like to set up your Pinterest profile the right way, I’m running a Pinterest Start-Up bootcamp on June 11. Its a six week bootcamp, with weekly video’s showing you how to set-up your account, how to optimise it for great success and a private support area where you can contact me for help. You can check that out here.
As always, do leave a comment if you have questions!