I am a firm believer that Facebook is a powerful tool for marketing a small business and offers numerous benefits. But you cannot let it steal your time – dicking around on facebook is NOT the equivalent of any sort of strategic marketing activity. Use it as one of your marketing tools but make it…
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How to Stay Private on Facebook
Read moreThis is the topic that I am asked about the most and it’s become very topical again in light of the Cambridge Analytica / Facebook data scandal. So let me take you back first of all to some basics…
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How to add a Facebook Pixel to a Website (without the help of a programmer)
Read moreA simple way to install a Facebook pixel. I get asked about how to add a Facebook Pixel to a website a lot, and all of the tutorials or guidance from Facebook seem to make it really complicated – far more than is necessary. So let me try and demystify the Facebook Pixel and how…