Blog post

Aim Low for the Win

15th August 2018MMPurse

Pick The Low Hanging Fruit

It’s not a conventional approach I appreciate, but sometimes aiming low and plucking easy wins is a cracking way to power forward, at speed.

Start Small

I know it’s popular to go all ‘eat the frog’ and face down a massive scary job/project. But what if there is another way? What if, like me, you aren’t quite ready to tame a tiger at 8am. But you could knock five small things off of your daily to-do list whilst the kettle boils for your first coffee?

You see I don’t think it’s procrastination to tackle those smaller, easy to swallow tasks if they are on your plan for the day. Of course if you start cleaning your bathroom tiles with a toothbrush when you should be finalising your sales page then you probably need to have a word with yourself.

I love collecting some easy wins. I like to think of getting the small stuff out of the way as a build up to the big challenge of the day. Clearing the decks, clearing your head, pumping yourself up, getting ready to go at it, full tilt.

Make Small Improvements

Kaizen is the Japanese word for improvement. In business, it’s used to mean continuously making small improvements. No big leaps forward, just tiny, regular tweaks that optimise a process. It recognises that nothing is ever truly finished. It’s just better than it was yesterday and will be further improved upon tomorrow.

I like this approach. There’s no time limit, there’s no deadline. It’s constant and perfectly achievable. It’s particularly relevant for continuous marketing tasks like SEO or website usability. Both jobs that never really end…

Make it a Habit

I spent July trying to reduce the amount of plastic in my world, and it was certainly a challenge. I was under the mentorship of sustainable living champion, Jen Gale who offers some practical advice and very achievable tips. Jen’s mantra is ‘plastic progress not plastic perfection’ and I love this because it recognises that we are probably not going to nail it the first time. She advocates making a small change that you can embed as a habit. Then move forward to tackle the next ‘thing’.

I took this onboard during the challenge. We have a bit of a greek yoghurt fetish in our house, which equates to about 10-12 plastic pots going into ‘recycling’, so Jen’s advice was to switch to glass jars instead. This turned out to be such simple switch and the jars can be returned at the same place we return glass drinks bottles. Or I save them to fill with nice things as gifts – they are so pretty.

Keep Going

Rinse and repeat daily. Before you know it with little wins and updates to your habits you’ve come a long way and it’s embedded into your daily ritual. And that’s where the big wins are to be found.

This simple switch, which is now a habit, will save up to 624 yogurt pots being purchased and thrown away, just in my household alone. Now imagine if my neighbours did the same? That tiny step could amount to a big difference.

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