What is it?
Also known as Pay Per Click (PPC) Advertising like Google Adwords. Businesses pay or bid on key words that they think potential customers will enter into search engines to find the services they offer. The keywords trigger ads that show up usually on the top or right had side of the search engine results.
Why is it Important?
What is the first thing you do when researching a new product or service you are interested in buying? If you are not searching online for it then you might be the only one! Even customers that do not purchase online commonly do their research in the internet before making a purchase decision. If your company is not found, then you can be sure your competitors will be.
What will you do for me?
We will discuss keywords and phrases to establish the best words for you to bid on, then set up a new Google Adwords account or restructure your existing account into relevant campaigns and adgroups. I will manage your Adwords budget and make changes to bid prices accordingly. I will establish work with your website designer (if its not us) to make changes to your website in order to optimize the performance of your site and the Adwords campaigns based on the results and feedback we obtain. The goal is to improve quality scores, click-throughs and conversion rates whilst getting the best out of your budget.
Google Adwords can get expensive and needs to be managed carefully to fit your budget, however it is very easy to control and you will be able to see directly what sort of improvement it brings to your business – something that offline marketing cannot offer.
Prices start from from £295 plus VAT per month excluding ad budget.