Marketing Services We Offer For Your Small Business

What is it?

We won't insult you by explaining what website design is, but good design…well that's a whole book. If you don't yet have a website, you need one. Or you might as well switch off your phone and board up your front door.

Copy Writing is writing the text for your website to ensure it is both engaging to your website visitors and conveys the product or service you offer, in the way in which you want it to be perceived. It needs to draw them in, make them want to stay, find out more and ultimately buy your product or services and then come back to do it again too!

Why is it important?

You may be convinced your customers won't buy online, maybe that's true but they will certainly inform themselves about your products or services and look for your contact details online. Don't believe me? Google your services and see how many of your competitors' websites show up!

Getting people to come to your website is only half the battle. Once they've arrived, you need to be certain you're providing interesting content that leads your visitor to the ultimate goal….buying from you!

What will we do for you?

After a detailed discussion and brief from you which involves learning about your business, your customers and your competition, we will come up with some draft homepage designs for a spanky new website for your company. You will have the opportunity to review the design and request or suggest changes before we proceed to create further pages.

We will provide the overall structure of the site, recommending suitable pages and internal links as well as providing all the written text that will fill each page.

I will personally project manage the entire job, ensuring that you are kept up to date with progress at all times, bringing it in on time, on budget and exceeding your expectations

What is it?

The words or images or combination of both that represent your business to the outside world and to your employees. It's everything from the typeface you use to the business cards you hand out, as well as uniforms, signage and vehicle livery.

Why is it important?

First impressions are everything and lasting. You can't control how your customers perceive your business but you can and should manage everything they come into contact with to ensure that perception is as positive as possible.

What will we do for you?

Come up with a new look or feel for your company logo and branding that conveys the right message about your business and your products or services. This might be modernizing your existing logo, or coming up with something completely new.

You will have the opportunity to request changes or make recommendations before we finalize it and apply it to your business cards, letterheads and any other material that you need such as websites, signage and brochures.

What is it?

Regular emails or email newsletters to your database of contacts or customers to keep in touch, convey special offers and to encourage and invite repeat custom..

Why is it important?

Getting someone to be your customer the first time is tough and can be expensive. Getting the same person to purchase again from you is well reported to be considerably less difficult and less expensive, but only if you manage the relationship effectively. Maintaining regular contact with your customers is the ideal way to cultivate your relationship and it used to be expensive and hard work… until email campaigns arrived!

What will we do for you?

We will, in conjunction with you, design and write monthly (or more frequent if appropriate) email campaigns in both HTML and plain text to send to your customer base. We will test the emails in all major email clients and spam filters as well as manage the database to ensure data privacy and compliance with regulations. Our sophisticated software provides in depth feedback and reports about open, click through and bounce rates, all of which we can use to improve the next mailing.

What is it?

Things like Facebook, Twitter and FourSquare. This is no longer a world dominated by teenagers, it's an important business tool for every business owner. Social marketing is all about getting in touch with potential customers as your business/website becomes known and respected through key social media sites such as Facebook and Twitter.

When a small business uses social media as a marketing tool, it allows the company to do exactly what big companies have been doing for years – talk to people in a two-way conversation rather than the traditional one-way advertising.

The current big thing is Facebook and Twitter, but we can always expect new options to pop up in this valuable marketplace. Social marketing is at its heart about people – building relationships and interacting with "people" or in the case of your business "potential customers".

Why is it Important?

Customer referrals and word of mouth are without a doubt the best way to get new business. One major advantage of using social networking sites to market your business is that we can get these 'word of mouth' referrals to go a lot farther, quicker. Social Networking sites like Facebook have hundreds of millions of members and massive amounts of daily daily active users. Get on board, or get out of the way!

The additional advantage of using social networking sites is to create and encourage quality links back to your website or web pages, without breaking any rules or being penalized by the search engines. Creating back links is an important part of SEO and sometimes it can be hard to find a place where you can add your links without permission. Links from these sites are seen by search engines as high quality and highly respected.

What will we do for you?

We will create a facebook page for your business populated with pictures news and links from your website that we discuss together and you approve, and set up a twitter and FourSquare accounts. We will then manage all these accounts for you and ensure we are creating news on them every week to build a fan base and network to other suitable pages that would be beneficial to your business.

We proactively seek out useful contacts to friend and follow and are active on these other pages, groups and networks too so that your business is seen as a very interactive participant in this important social community.

What is it?

Also known as Pay Per Click (PPC) Advertising like Google Adwords. Businesses pay or bid on key words that they think potential customers will enter into search engines to find the services they offer. The keywords trigger ads that show up usually on the top or right had side of the search engine results.

Why is it Important?

What is the first thing you do when researching a new product or service you are interested in buying? If you are not searching online for it then you might be the only one! Even customers that do not purchase online commonly do their research in the internet before making a purchase decision. If your company is not found, then you can be sure your competitors will be!

What will we do for you?

We will discuss keywords and phrases to establish the best words for you to bid on, then set up a new Google Adwords account or restructure your existing account into relevant campaigns and adgroups. We will manage your Adwords budget and make changes to bid prices accordingly. We will establish work with your website designer (if its not us) to make changes to your website in order to optimize the performance of your site and the Adwords campaigns based on the results and feedback we obtain. Our goal is to improve quality scores, click-throughs and conversion rates whilst getting the best out of your budget.

Google Adwords can get expensive and needs to be managed carefully to fit your budget, however it is very easy to control and you will be able to see directly what sort of improvement it brings to your business – something that offline marketing cannot offer!

What is it?

Preparing and managing your website pages to appear in the "organic" or free search engine results pages that appear when a potential customer types in words or phrases into a search engine to find the information they're looking for.

Why is it Important?

The better optimized your website pages are for search engines, the higher it would shows up on the Search Engine Result Pages for the searched key phrases. A high ranking is essential since most searchers never look beyond the first or second page and most search engines show 10 results per page. Therefore for your website to get more sales from qualified traffic coming from the search engines, it should show up in the first two pages.

What will we do?

We will identify the best keywords for your site and integrate them into your website's title tags, headlines and website copy. We will also ensure all the coding behind your site is error free and easy for search engines robots to read and follow. Then we will undertake a long term program of submitting your your website to search engines (like Google, Bing and Yahoo) and listed in relevant directories, as well as obtaining links to your site from respected and useful referral websites, all of which are critical in getting your website better placed on the search engines.